Published On: 2023-11-16
vaping in finland

In recent years, Finland has experienced a transformative shift in smoking habits, witnessing a growing number of individuals choosing vaping over traditional tobacco products. As we embark on an exploration of vaping in Finland, we uncover a dynamic interplay between cultural changes, regulatory landscapes, and the future trajectory of the vaping industry in Scandinavia. Join us in navigating through these elements to gain insights into how Finland is shaping the future of vaping, blending tradition with innovation in its pursuit of a smoke-free landscape.

In this article you will learn:

  • How does vape industry look like in Finland
  • What are the regulations in Finland for various vaping products, including vapes, heated tobacco products, nicotine pouches, and snus
  • What are the Finnish non-tobacco industry trends
  • What public health initiatives are undertaken by the Finnish government
  • What are the voices of public opinion in Finland
  • How does the future of vaping look like in Finland

The cultural transition in Finland reflects a growing awareness of the potential health risks associated with smoking and a proactive effort by the Finnish population to embrace healthier lifestyle choices.

However, the growing popularity of electronic cigarette consumption is not without its challenges, with public perception and regulatory frameworks playing a significant role in shaping the landscape of the Finnish vaping industry.

Smoking vs. Vaping in Finland: General Statistics

In recent years, Finland has witnessed a notable shift in smoking habits, with an increasing number of individuals turning to vaping as an alternative to traditional tobacco products. The overall smoking prevalence has seen a gradual decline since 2006, with approximately 19.7% of the adult population currently identified as smokers, reflecting a significant decrease from the 26% recorded in 2006. As for 2022 Finland had 912,299 smokers with 21% being men and 18,3% being women.

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Public Health Initiatives in Finland

Aligned with its commitment to public health, the Finnish government has undertaken various initiatives to raise awareness about responsible vaping practices and potential health risks associated with vaping.

Public health campaigns have focused on educating the populace about the importance of informed decision-making, encouraging the adoption of safe vaping practices, and addressing concerns related to the long-term effects of vaping on overall well-being. Efforts to regulate nicotine pouches and tighten restrictions on snus reflect the government’s proactive approach to curbing potential health risks and promoting responsible consumption practices among the Finnish populace.

Smoke-free future of Finland

Efforts to create a “smoke-free” Finland by 2030 have intensified as well. The smoke-free 2030 target aims to significantly reduce smoking prevalence, promoting a healthier society and minimizing the adverse health effects associated with traditional tobacco use. As Finland endeavors to create an environment free from the harms of smoking, the vaping industry finds itself at a crucial point.

While the government advocates for the use of Nicotine Replacement Therapy (NRT) as a smoking cessation tool, the role of vaping in achieving this smoke-free vision remains a subject of ongoing discussion. The industry must navigate evolving regulations and contribute to harm reduction strategies to align with the national objective.

Understanding the intricacies of this target becomes critical for both regulators and vaping advocates, as they collaborate to strike a balance between promoting smoking cessation alternatives and safeguarding public health.

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Trends in non-tobacco industry in Finland

The Finnish vaping market has experienced steady growth, with an estimated adult vaping prevalence of 0.82%. The market showcases an array of vaping devices, with popular choices including pod systems and mods.

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E-liquid flavors have also played a crucial role in shaping consumer preferences before they were banned, with a high demand for a diverse range of options, including traditional tobacco, menthol, and an assortment of fruit and dessert-inspired blends. Despite stringent regulations on e-juice flavor varieties, Finnish consumers continue to express a strong affinity for a wide selection of vaping flavors.

Popularity of NRT in Finland

In Finland, Nicotine Replacement Therapy (NRT) has emerged as a widely popular method for smoking cessation, garnering significant traction among individuals seeking to quit traditional tobacco use. The Finnish populace has increasingly embraced NRT products, including gums and patches, which are readily available without prescriptions in various retail outlets across the country. The accessibility of NRT in general stores since 2006 has facilitated its widespread adoption, contributing to its prominence as a favored cessation tool.

Vape regulations in Finland

Vapes are legal in Finland, but the vaping industry adheres rigorously to the EU Tobacco Products Directive (TPD), enforcing stringent regulations on various aspects of vaping products. Under the Tobacco Act of 2016, e-cigarettes are classified as tobacco-related products, requiring strict adherence to specific guidelines.

The current regulations require vape products to adhere to “neutral packaging” guidelines, similar to those imposed on tobacco products since May 1, 2023. The regulations include provisions for health warnings, ingredient lists, nicotine content indications on packaging, restrictions on sales of e-cigarettes to individuals aged 18 and above, and limitations on vaping in public spaces that emphasize the government’s commitment to promoting public health and mitigating potential risks associated with vaping.

There is also an advertising ban with a display ban in place, further contributing to the controlled and regulated environment surrounding vaping products in Finland.

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Snus in Finland & Finnish regulations for heated tobacco products and nicotine pouches

While e-cigarettes fall under extensive regulations, heated tobacco products operate under a less defined regulatory structure, resulting in complex dynamics surrounding their sale and distribution in Finland.

Additionally, the status of snus remains a complex issue, with a ban on importation and online purchase of snus in Finland, but allowances for personal use. Snus has a significant underground market for it, with dedicated Facebook groups. By law, an individual arriving from another country can bring in up to 1 kilo of various tobacco products per day for personal use, but not as gifts.

Further regulations include notification fees amounting to €150 per product, with an annual fee of €75, underscoring the financial obligations imposed on businesses. Notably, CBD products fall within the purview of drug laws, and nicotine pouches are treated as pharmaceutical products, highlighting the diverse regulatory categories encompassing different product types.

The Finnish government has recently proposed more stringent regulations on nicotine pouches, such as limiting the nicotine content to 20 milligrams per gram and prohibiting flavors that might appeal to young users. The proposal aims to deter the usage of nicotine pouches among the youth, emphasizing the government’s commitment to curbing potentially harmful practices.

Furthermore, the proposal advocates for retail licensing requirements, the prohibition of remote sales, and mandatory health warnings on packaging, all of which collectively aim to facilitate a regulated and secure environment for the non-tobacco industry in Finland.

e-liquid industry regulations

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Vaping community advocacy

Finnish vaping communities and advocacy groups have emerged as influential stakeholders in shaping public opinion and policy discussions related to vaping. These groups actively engage with regulatory authorities, emphasizing the benefits of vaping as a harm reduction strategy and advocating for a balanced approach to vaping regulation.

Their efforts have contributed to the creation of a supportive environment for constructive dialogue, fostering collaboration between e-cigarette users and regulatory bodies. This ongoing dialogue between advocacy groups and policymakers is instrumental in developing a nuanced understanding of the potential benefits and risks associated with vaping, thereby contributing to the development of comprehensive regulatory frameworks.

Harm reduction in Finland

Vaping has played a pivotal role in Finland’s comprehensive smoking cessation initiatives, offering a viable alternative for individuals looking to transition away from traditional tobacco products. Comparative analyses between e-cigarette consumption and traditional smoking rates reveal promising trends, showcasing the potential of vaping as an effective tool in reducing tobacco smoking prevalence and promoting a healthier lifestyle among the Finnish populace.

The integration of vaping within tobacco harm reduction programs has garnered support from public health professionals, emphasizing the importance of evidence-based strategies in promoting successful quit attempts and long-term tobacco cessation.

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Future of vaping in Finland

The future of the vaping industry in Finland is characterized by a dynamic landscape marked by anticipated advancements in technology and innovative product offerings. Key stakeholders within the vaping community and e-cigarette regulation authorities are poised to address emerging trends, leveraging comprehensive research and data-driven insights to navigate potential challenges and capitalize on evolving market opportunities.

The proactive approach to fostering a conducive environment for responsible vaping practices and promoting public health initiatives remains central to the sustainable growth and development of the Finnish vaping industry. As Finland continues to refine its regulatory frameworks and public health initiatives, the industry continues to grow and innovate, ushering in a new era of responsible vaping practices and heightened public health awareness.

Vaping in Finland: Summary

The vaping landscape in Finland is proof of the nation’s dedication to public health and progressive regulatory measures. With a nuanced understanding of cultural attitudes and a proactive approach to industry regulations, Finland has cultivated a thriving vaping community and a growing market that prioritizes responsible consumption and holistic well-being.

While the industry continues to navigate evolving trends and challenges, Finland remains firm in its commitment to fostering an environment that champions innovation, safety, and the advancement of vaping as a viable alternative to traditional smoking. As the nation progresses towards a smoke-free vision, the vaping industry remains a dynamic player in shaping a healthier and smoke-free Finland.

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