Published On: 2021-09-13
More and more people are looking for alternative nicotine products to replace traditional cigarettes – which would be much easier to handle and also leave no tobacco and nicotine odors on their clothes. Such product is nicotine pouch, which is becoming more and more popular. The nicotine pouches introduced to the market are available in a variety of flavors and strength levels which allows customers to choose nicotine pouches tailored to their individual needs and expectations.

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nicotine pouch holding a megaphone in its drawn right hand and a text: did you know?

What are nicotine pouches?

Nicotine pouch is a product placed between the cheek and gum. They do not contain tobacco, but they do contain nicotine and plant-based fibers. Nicotine pouches are available in a variety of different flavors and nicotine strengths.

How To Use Nicotine Pouch?

Nicotine pouches are smokeless and you can use them by placing in the oral cavity between the lip and the gum. The nicotine contained in the pouch is absorbed through the mucosa into the body, providing the user with a feeling of nicotine satisfaction.

Want to know the differences between snus and nicotine pouches, as well as other basic information about nicotine pouches, read the article: Nicotine pouches – 8 things you need to know about them.

The Popularity Of Nicotine Pouches

Needless to say that a lot of nicotine pouches users seek an effective way to replace traditional cigarettes. Many of them want to quit smoking and look for a more discreet and fool-proof option to switch. This is why nicotine pouches are becoming increasingly popular among smokers, as they offer immediate gratification of the nicotine “hit” without the annoyance of the cigarette smell and the risk of the cancerous effects of tobacco smoke.

Another advantage of nicotine pouches is that they provide just enough nicotine hit to keep people hooked on them. The fact that nicotine pouches are a more discreet and hidden alternative to tobacco cigarettes, makes it easier for smokers to quit smoking for good.

nicotine pouch and a text: nicotine pouches popularity is growing and they are not regulated by tpd directive
In 2020, European Tobacco Harm Reduction Advocates (ETHRA) conducted an online survey on over 37,000 respondents from the 28 EU countries subjected to the European directive on tobacco products (TPD).

The survey covered questions about snus and vaping products using preferences. It should be noticed that the report uses the term “snus” interchangeably with “nicotine pouches”.

The most important conclusion from the report is the fact that 85,6% percent of surveyed users in Sweden have quit smoking thanks to nicotine pouches. It gives great hope for a completely smoke-free society in the future.

a diagram with data of snus users who were ever smokers in sweden

Reasons for potentially trying or having already tried snus confirm the importance of avoiding smoke and reducing risk. The main reasons quoted by users or potential triers were harm reduction (75%) and quitting or reducing their smoking (60.9%).

What is interesting, according to the report 31% of EU respondents would try nicotine pouches if it was legalized in the EU.

What’s in a nicotine pouch?

Nicotine pouches are gaining more popularity than ever before since they are easily accessible, cost-effective, and handy. For this reason, many manufacturers decide to launch their own brands of nicotine pouches to the market. Interestingly, they are relatively easy to manufacture.

The graphic below presents all the necessary raw materials for the production of nicotine pouches.

Nicotine Pouches Ingredients

Chemnovatic as one of the few producers provides the highest quality, tested, and certified raw materials for the production of nicotine pouches.

If you want to launch your products, or even your entire brand, you can do it on your own or enlist the help of an experienced partner. 

At Chemnovatic, we have created dozens of brands together with our partners and launched more than 300 products.

let’s talk about oem & Private label services

Which countries accept nicotine pouches?

Because nicotine pouches do not contain tobacco leaves, in many countries of the European Union they are not subject to the TPD directive. Some countries treat them as food products, while others, such as Denmark, require laboratory testing and registration of nicotine pouches.

What is important, snus (which on the contrary to nicotine pouches contains tobacco leaves), is banned throughout the European Union, the only exception to this rule is Sweden. There, snus is treated as a product that is an integral part of the cultural heritage and history of the nation.

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Is it safe to use nicotine pouch?

The question many people have about nicotine pouches is if they are safe to use. In the majority of cases, the researchers say it is for sure less unhealthy than traditional cigarettes.

What concerns many people is nicotine pouches possible addictiveness. Of course, the best way would be to give up all stimulants once for all. However, if it seems too difficult to quit, it is worth choosing potentially less toxic solutions.

Moreover, nicotine pouches can be used discreetly, virtually anywhere, without harm and discomfort to people around us.

Is nicotine pouch less dangerous than cigarettes?

The difference between a conventional cigarette and a nicotine pouch is obvious. In the case of a traditional cigarette, one is literally blowing harmful and toxic smoke into the lungs. In the case of nicotine pouches, nicotine is absorbed directly into the bloodstream without any toxic combustion residues that settle in the lungs.

What is more, nicotine pouches are soaked with nicotine, but they do not contain any tobacco leaves – this is a crucial difference.

Since nicotine pouches do not contain tobacco or various toxins associated with tobacco processing or tobacco smoke, they are less harmful to the health than regular smoking. However, it is important to remember that nicotine is an addictive substance that is difficult to quit.

See also:


The use of alternative nicotine products has grown in popularity in recent years. It is clear that alternative nicotine products like e-cigarettes, or nicotine pouches are less harmful products as compared to traditional cigarette smoking.

More and more people are switching from traditional cigarettes to nicotine pouches or vaping, because of the obvious advantages such as no smoke or no unpleasant odors. While some people still prefer traditional cigarettes, more and more users seem to prefer alternatives.

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  1. haikal 2023-03-09 at 09:34 - Reply

    Do you have a manual how to mix and which quantities to use for making nicotine pouches?

    • E S 2023-03-09 at 11:04 - Reply

      Hi Haikal, thank you for your comment. In this article we have a section called “What’s in a nicotine pouch?” along with a detailed graphic that shows all the necessary raw materials for making nicotine pouches.
      However, if you are interested in production details, please write to us at, we will be happy to answer any questions you may have.

      Chemnovatic team

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