Depending on the strength of your nicotine base, type of nicotine, as well as the PG/VG ratio or additives used, your e-liquids will provide consumers with a slightly different experience and sensation.
For example, vapers who like to explore new flavors prefer a higher PG concentration, while cloud-chasers prefer more VG.
The higher the PG content, the stronger the ‘throat hit’, which is similar to inhaling tobacco smoke. This is why ex-smokers or quitters are more likely to go for products with higher PG content. VG provides a much milder sensation.