Published On: 2021-05-12
a flague of Canada and a text: vaping in Canada - survey report

Vaping is a legal alternative method of delivering nicotine to the organism. At the same time, it is less risky than smoking.

Although vaping in Canada is not prohibited, individual Canadian provinces have their own restrictions and rules regarding the sale of vaping products. The restrictions on e-liquids and vaping equipment in different Canadian provinces mainly concern the nicotine content in e-liquids. Moreover, some provinces have also banned flavored e-liquids apart from such flavours like tobacco, menthol, and mint.

Vaping in Canada – vape chart

In January 2021 ECigIntelligence with the help of the Canadian Vaping Association (CVA) conducted research on a group of vapers. The respondents were asked about the brands’ awareness, favorite equipment, interest in given products, as well as the prospective behavior in response to the vaping expected restrictions. The results of the survey gave the researchers considerable insight into vaping industry and e-cigarette users in Canada.

ECigIntelligence surveyed a group of 207 people who use e-cigarettes on a daily basis. A significant number of respondents use open systems more often than closed system devices. Almost half of the respondents have been vaping for at least 5 years, of which the oldest e-cigarette users have been vaping for more than 5 years. 9% of respondents have been using e-cigarettes every day for more than 8 years.

2 graphs showing time in vaping in general and by age

Source: ECigIntelligence (data collected: January 2021)

Vaping in Canada – conclusion

There is a significant difference between the perception of vaping products between residents of states with restrictions and residents of states with no restrictions on nicotine content. In short, we can say that the group of respondents was divided into provinces with restrictions to sell e-liquids with up to 20mg/ml, and provides with no such restrictions.

For example, 31% of surveyed users in provinces with restrictions on nicotine content in e-liquids believe that nicotine itself can be harmful, while users from non-restricted provinces responded the same way only in 22% of the cases.

It is similar when it comes to the declaration to switch devices that provide lower nicotine doses. 11% of vapers who live in provinces with a tightened e-liquid policy declared their willingness to change the device. On the other hand in provinces without restrictions only 6% of respondents declared to switch device.

The percentage of vapers who decided to quit vaping completely was similarly low in both types of provinces. In the case of provinces with restrictions, it was around 2%, while in provinces without restrictions it was almost zero.

2 graphs: intentions in case of nicotine restrictions and level of agreement with "nicotine is bad for me"

Source: ECigIntelligence (data collected: January 2021)

Need more vaping industry insights?

If you’d like to learn more about vaping trends in Canada, we recommend you get familiar with the full version of the ECigIntelligence report, which’s available here.

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