E-cigarettes and vaping trends for the e-liquid market in 2021. The new year has already started and a lot is going to change. This is going to affect how we need to think about the e-liquid industry for 2021 and beyond.
Last year, the retail part of the e-liquid industry – vape shops – has faced (and still does) a lot of limitations due to social distancing and domestic laws introduced due to pandemics. But although turbulent, 2020 turned out to be quite kind for the vape industry in terms of sales. The popularity of alternative nicotine delivery methods has grown in the past year. Probably both producers and retailers of e-liquid and vaping products wonder what are the trends and predictions for 2021. Let’s have a closer look at them in this article.
Most popular nicotine salts for e-liquids
Nicotine salts play a significant role in both the previous 2020 and the beginning of 2021. Undoubtedly, the growing popularity of nicotine salts is one of the strongest vaping trends this year. The reason behind this is their unique chemical structure. Users of e-liquids with nicotine salts experience a stronger nicotine kick comparable to the one after smoking an ordinary cigarette. For this reason, nicotine salts are an indispensable alternative for ex-smokers or smokers who wants to quit.
Nicotine pouches are gaining more and more popularity also in European Union.What exactly are nicotine pouches and how do they relate to the e-cigarette and e-liquid industry? What is the difference between nicotine pouches and snus? You will find the answers to these and other questions regarding nicotine pouches in the article below.
1. How nicotine pouches are different from snus?
Traditional snus (brown snus, snuff) is a moist tobacco product popular in Scandinavia. It looks like tobacco wrapped in a cellulose bag, resembling a tiny bag of tea. Sometimes it is referred to as ‘snuff’. Traditional product is made of a mixture of dried tobacco leaves and salt, which is moistened with hot steam. The finished product contains about 50% water and should be kept in the fridge. There is also a version of it without cellulose packaging, which is called “loose snus”. Usually, snus is applied by placing between the lower or upper lip and the gum. As result nicotine from tobacco is absorbed into the body from the oral cavity. Moreover, the nicotine content in snus is higher than in a traditional cigarette. Although nicotine pouches resemble traditional snus in some ways, there are significant differences between those two products that need to be discussed.
2. Nicotine pouches (non-tobacco snus)
Nicotine pouches (white snus, or non-tobacco snus) derives from traditional, brown snus. The only difference between the two is the nicotine carrier. Tobacco snus contains tobacco leaves, while nicotine pouches are filled with cellulose. Powdered cellulose is soaked in a mixture of pure nicotine, aromas and pH-alignant (to make product pH more similar to the natural pH of the oral cavity). The mixture is additionally moistened with PG, however, the nicotine pouches are a little dry. It means that the user may feel the nicotine effect and a taste a few seconds after placing a pouch behind a lip.