Published On: 2022-08-25
Flague of Portugal and a text: Portuguese vape market a brief characeristic

In February 2022 the estimated number of adult vapers in Portugal was 160 000. Not such a small count, given the country’s population, which is between 10-11 million people. In this article, we will briefly analyze the Portuguese vape market.

See also:

e-liquid manufacturers

Portuguese Vape Market: Basics

According to the ECigIntelligence report, the market size in Portugal was worth 38 million euros in 2018 and grew to 40 million in the following year.

Then, however, came the crisis. The first thing we may think of, considering 2019, especially its final months, is the Covid-19 outbreak. It impacted the Portuguese to a lesser extent, however.

The major hit came from the west – the United States. In September 2019 there was a peak of a vaping crisis which regarded the EVALI disease associated with vaping, which led to hospitalizations and deaths.

As stated in the aforementioned report, the crisis led to a decline in sales of vaping products in Portugal in 2020, consequently lowering the market size to 38 million euros again. Then, last year, its size grew to 45 million and is estimated to reach 51 million in 2023.

 
 
 
a graph of the Portuguese vape market's net worth in years 2018-2022

Sales channels in the Portuguese vape market

Let us state that the Portuguese market has very strict vaping laws. The online sales of nicotine-containing products are banned there. Consequently, shortfills are popular, and vapers made more than half of their online orders in Spanish Internet shops. Moreover, the Portuguese tax is the highest in Europe when it comes to nicotine e-liquids. Since July it has grown to €0.323/ml. Moreover, 70% of sales in Portugal happen in vape stores, 25% online, and 5% in traditional retail. An average price in the first quarter of 2022, in Portuguese online retailers, was 3,21€ for 10 ml e-liquid.

Preferences & prices in the Portuguese vape market

What systems do the Portuguese prefer?

As the report states, the Portuguese prefer open pod systems for vaping the juices, as closed disposables and closed systems are not a good value for money, due to their high price. The document also contains a comparison of open and closed system products, which is 95%:5%, respectively. Among the open ones, 42% are advanced and 58% are basic.

 
 

 

According to The Portugal News, an average salary in the country, in 2021, was, approximately, €1,361.

As the ECigIntelligence report states, an average citizen had to work for 3 hours to buy an advanced open system kit, 1,4 hours for a basic open system kit, or 0,3 hours for a 10 ml e-liquid. Meanwhile, the same average prices in Spain and Italy were: 1,9 (Spain) & 1,8 (Italy) hours; 0,8 & 0,7 hours; 0,3 & 0,2 hours.

 
 

Portuguese vape market: main changes

What is essential is the fact that the ECigIntelligence report was published in February 2022. Since then, a few things have changed. Due to this fact, let us post a minor correction.

Over the past months, the population of vapers in Portugal has grown. As mentioned at the very beginning of the article, when the report was prepared, it was around 160 000 with a monthly growth of 1,8%. Right now, the count is 200 000 with an estimated growth varying between 5-10%.

Moreover, the average price of the product, which was 3,21€ in the report, was based on the largest national store chain, which sells some products at lower prices, compared to the ones smaller stores offer.

A more accurate assessment of this matter can be done with VAPY products and their 10 ml e-liquids, which cost around 5€ if nicotine-free, or around 7€ for the nicotine-containing version. Let us add, that Chemnovatic products, such as VAPY e-liquids, are present in most of the stores in Portugal.

 

Summary: how can we help grow your business?

Did you know that we have West European Office? If your company is based in Portugal, Spain, France, Andorra, Monaco, Gibraltar, Africa, South America, or North America (except Canada and the USA), you can contact it directly at weo@chemnovatic.pt.

You will find more information about the office below:

CHEMNOVATIC West European Offices

Quinta dos Arcos, Lote 19, Edifício Solmar, Armazéns B, C e D

8365-186 Armação de Pêra, PORTUGAL

weo@chemnovatic.pt | b2b.chemnovatic.pt | phone: +351 917 601 082

 
5 chemnovatic products: nicotine salt and 2 nicsalt bases and 2 nicotine bases

Let’s grow your business together!

Subscribe to our newsletter and receive a free access to our e-mail course on raw materials for e-liquids production (and more!).

No spam, only valuable content we promise to send you.

Leave A Comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.