A personal opinion with no actual research to back it up can still be found on CDC’s website, due to Tom’s position it gained a lot of publicity and credibility. Others claim that the e-cigarettes and e- juices are marketed to children and teenagers due to their colorful, attractive packaging and the variety of flavors available.
Facts: Based on 2013 and 2014 National Youth Tobacco Survey, the use of traditional cigarettes has reached an all-time low in all age groups, while the e-cigarette use has risen and surpassed the analog cigarette use. For example, for high school seniors, the daily tobacco cigarette use rate went from 8.5 percent in 2013 to less than 7 percent in 2014. As for the colors and flavors aspect, according to the Journal of Consulting and Clinical Psychology’s “Differentiating Stages of Smoking Intensity Among Adolescents: Stage-Specific Psychological and Social Influences” children and teenagers are more influenced by friends, parents, peers and stress levels than advertising or flavors. Actually the most popular e- cigarette flavors among teenagers were: Camel, Marlboro and Newport – all typical, well known cigarette tobacco flavors, while caramel and fruit flavors added up to only 2% sales.