Published On: 23 January 2020

2019 is officially behind us and the vapers world is ready for the changes 2020 is going to bring to the industry. It’s up to you, as e-liquid manufacturer, if you copy the actions of industry leaders or introduce the innovations your customers are waiting for. What you already know is the fact that the e-cigarette industry is constantly growing and hates boredom. Manufacturers wish to create new and more sophisticated solutions so that consumers receive an innovative product that stands out from other brands. The actions that you take, as an e-liquid manufacturer, should depend on your target group of vapers and their problems or needs. In this article, we are going to check, how you can take advantage of one of the most important consumer trends:

  • The pressure for eco-consumption
  • Purchasing experiences instead of products themselves
  • Self-knowledge and self-expression

What does it mean for businesses and for brands?

More self-conscious customers means customers more oriented on acting consistently with their values and beliefs. For brand-building it has a very important implication – your company’s organizational culture and your brand’s communication should be consistent with your target customer values and beliefs. If you are able to achieve it and communicate effectively than it is much more likely to make your customer trust your company and become loyal to your brand.

As customers are taking much greater care to eco-lifestyle, it may be worth considering to implement actions that would make your products more eco-friendly. Organic e-liquids? Bio PDO? Natural nicotine salt?

As customers are seeking new experiences, introducing the story and authenticity to your brand, as well as introducing new product lines, with new flavours, additives or nicotine form, may be attractive to your target group.

Let’s delve into the details of what you can do, as e-liquid manufacturer to make use of the strongest customer trends of 2020.

woman vaping an e-cigarette

100% organic e-liquids

Recently, one of the strongest trends that we can observe in the e-liquid industry is organic and natural products. E-cigarette users just love e-juice that is made from 100% natural ingredients. Such products are more biocompatible to the human organism and more eco-friendly, but not only this. There is a number of different reasons, why it pays off to be eco.


Some manufacturers are creating new lines of e-liquids without the use of well-known propylene glycol (PG). Instead, they propose propane-1,3-diol (PDO). PDO is a natural substitute for the traditional synthetic propylene glycol (PG).

At this point, it is worth to take a closer look at the physical characteristics of this chemical compound. It is worth to notice the viscosity of PDO, which is several dozen percents lower than that of standard propylene glycol (PG). This ensures better transport to the coil, so there is no need to add water or alcohol to e-liquid.

The second important feature of PDO is the fact that it is better tolerated to the organism than PG. People who are sensitive to PG can without any problem use PDO as a carrier. Therefore, this is the product that should ideally fit into expectations of even the most demanding customers.

More information about Chemnovatic natural propylene glycol can be found here. For manufacturers who use semi-finished products in their production, Chemnovatic recommends 100% natural, tailor-made NicBase Bio PDO available any desired ratios, volumes and nicotine strengths.

Natural Vegetable Glycerin

Organic Nicotine Salt

From the chemical perspective, nicotine salts are composed of pure nicotine and an acid. Depending on the acid used in the production they can have different physical and chemical characteristics. The question is, what happens if you mix natural acid, for example, malate, and natural pure nicotine obtained from tobacco leaves? The answer is simple – you will receive a 100% natural nicotine salt.

Nicotine Malate – natural nic salt

Nicotine malate is blended of pure nicotine and malic acid – both ingredients are 100% natural! Malic acid is one of the most popular naturally occurring AHA acids. It is obtained mainly from unripe fruit of apples, grapes, blueberries, blackberries and cranberries. It is widely used in the food industry, where it plays the role of an acidity regulator, prevents fruit browning and enhances antioxidant properties. Malic acid occurs also in natural cosmetics and in the pharmaceutical industry in the form of e.g. syrups, or lozenges. Due to the natural origin of the acids used in the production of Malate salt, there may be an effect of faster coil wear. This is a natural feature for this product. At the same time, the other nicotine salts (Benzoate and Salicylate) don’t have any negative effect on the coil.

When it comes to vaping industry Nicotine Malate, just like other nicotine salts, is an alternative to traditional pure nicotine, and as well as other nicotine salts it shares typical nic salt advantages. It is more compatible with the human organism – consequently, it ensures stronger and longer nicotine satisfaction effect. Moreover, Nicotine Malate does not provide the harshness on the throat, so-called “throat-hit” which can be experienced during vaping e-liquids with traditional pure nicotine. This is the feature which is searched for vapers who would like to switch from combustible cigarettes to e-cigarettes. Moreover, e-liquids with nicotine salts provide similar nicotine satisfaction level to the one after smoking an ordinary cigarette.

Natural concentrated flavourings

Staying focused on natural e-liquids trend, for those manufacturers who would like to release a new 100% organic e-liquids line, Chemnovatic offers concentrated flavourings, some of which are of 100% natural origin. Full list of natural concentrated flavourings manufactured by Chemnovatic can be found below:

Currently, we are offering two concentrated flavourings brands – Chemnovatic and Molinberry with over 100 different flavours. Both lines are top quality, certified and fully TPD products. They do not contain any CRM or potentially harmful substances and are GMO-free. This means that with the use of our concentrates you will have a guarantee that your e-liquids will successfully pass TPD laboratory tests.

Synthetic nicotine

Tobacco-free or synthetic nicotine is a recent innovation in the e-liquids market. Although releasing a new product and calling it “synthetic” may seem venturesome these days, there are some reasons for using synthetic nicotine. Synthetic nicotine is a solution for the markets where natural nicotine is banned. So, bearing in mind eco trends, we do not suggest switching from natural nicotine to synthetic one, but it gives you the opportunity to open to other markets.

Why Chemnovatic’s synthetic nicotine may be a good choice for you?

  • It is not derived from tobacco.
  • It provides the same level of satisfaction as tobacco nicotine.
  • It is tasteless and odourless.
  • It is manufactured with the use of only certified ingredients of the highest pharmaceutical quality om reliable European suppliers.
  • There are fewer restrictions on entering some new markets.
  • It meets USP and EP grade requirements.
  • The same as all our products it undergoes strict quality procedures which are confirmed by ISO 9001:2015, HACCP and GHP/GMP standard.
  • We provide our customers with full traceability of products and additionally every batch of products that leave our facility is laboratory tested on site.
  • Regardless of whether it comes to synthetic nicotine or free-base nicotine products, it is increasingly accepted that vaping is less dangerous than traditional smoking. A recent report from the National Academies of Sciences, Engineering and Medicine stated that “substituting e-cigarettes for combustible tobacco cigarettes reduces users’ exposure to numerous toxicants and carcinogens present in combustible tobacco cigarettes”.

Synthetic Nicotine

synthetic nicotine bottle in manufacturing plant

Innovative e-liquid additives

Make your e-liquids stand out from the crowd and take your customers to the next level of vaping experience with one simple step. All you need to do is to apply a tinge of excitement into your tested, well-known recipes.

Nowadays, e-liquids market (as well as all other markets) can’t stand routine. Give your customers something fresh and new. Upgrade your best-selling e-liquids into something even more desired. You can, for example, add a little bit of sourness to your fruity line with Citric Acid, or give your e-liquids a cool freshness with the use of Cooler C-1000. What is important Cooler, unlike other cooling additives, does not contain any menthol so you won’t feel any minty aftertaste in your products.

To add a little bit of sparkling sensation into your soft drinks line you can use FizzyAdd. It makes you e-liquids feel like a fizzy drink by adding a unique tingling sensation on your tongue. Recently we have improved FizzyAdd recipe and released new Fizzy Add V2. The difference between the two additives is incomparable and hard to even describe, the best way to see it is to try it. 😉 Ask our Sales Department for some samples of FizzyAdd and FizzyAdd V2 for your comparison or order it here.

Recently, when it comes to e-liquid additives you can hear some critical voices over sucralose. Some manufacturers would like to resign from it for fear that it might have some negative health impact. Whether it’s true or not, the fact is that sucralose has become a hot topic in the industry and among the users of e-cigarettes. In response to customers’ needs, Chemnovatic developed new Sweetener Blend SB-800 which is a great alternative to sucralose. Sweetener Blend SB-800 is the result of hard work of Chemnovatic’s R&D department which tested dozens of different solutions to find the one with the effect as close to sucralose as possible.

Sweetener Blend SB-800

Chemnovatic’s additives

Chemnovatic shares its experience

Chemnovatic as a manufacturer is aware of the needs of its clients. We follow current market trends and provide our customers with top quality products that are innovative and safe at the same time. We are happy to share our experience and professional knowledge with you. If you are looking for inspiration for a new, innovative line of e-liquids, please, contact our sales advisors at Together with our experienced Development Department, we will help you to design formulas and select raw materials /concentrated flavourings that will refresh and enrich your product portfolio.

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