Nicotine pouches – 8 things you need to know about them

Snus, despite being known for centuries in the Scandinavian countries, is gaining more and more popularity. What exactly is snus and how does it relate to the e-cigarette and e-liquid industry? You will find the answers to these and other questions regarding snus in the article below.

1. What is snus?

Traditional snus (brown snus) is a moist tobacco product popular in Scandinavia. It looks like tobacco wrapped in a cellulose bag, resembling a tiny bag of tea. Sometimes it is referred to as ‘snuff’. Traditional product is made of a mixture of dried tobacco leaves and salt, which is moistened with hot steam. The finished product contains about 50% water and should be kept in the fridge. There is also a version of it without cellulose packaging, which is called “loose snus”. Usually, snus is applied by placing between the lower or upper lip and the gum. As result nicotine from tobacco is absorbed into the body from the oral cavity. Moreover, the nicotine content in snus is higher than in a traditional cigarette.

2. Nicotine pouches (non-tobacco snus)

Nicotine pouches (white snus, or non-tobacco snus) derives from traditional, brown snus. The only difference between the two is the nicotine carrier. Tobacco snus contains tobacco leaves, while nicotine pouches are filled with cellulose. Powdered cellulose is soaked in a mixture of pure nicotine, aromas and pH-alignant (to make product pH more similar to the natural pH of the oral cavity). The mixture is additionally moistened with PG, however, the nicotine pouches are is a little dry. It means that the user may feel the nicotine effect and a taste a few seconds after placing a pouch behind a lip.

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