29 June 2020
Snus, despite being known for centuries in the Scandinavian countries, is gaining more and more popularity. What exactly is snus and how does it relate to the e-cigarette and e-liquid industry? You will find the answers to these and other questions regarding snus in the article below.
Traditional snus (brown snus) is a moist tobacco product popular in Scandinavia. It looks like tobacco wrapped in a cellulose bag, resembling a tiny bag of tea. Traditional snus is made of a mixture of dried tobacco leaves and salt, which is moistened with hot steam. The finished product contains about 50% water and should be kept in the fridge. There is also a version of snus without cellulose packaging, which is called “loose snus”. Usually, snus is applied by placing between the lower or upper lip and the gum. As a result nicotine from tobacco is absorbed into the body from the oral cavity. Moreover, the nicotine content in snus is higher than in a traditional cigarette.
Non-tobacco snus (white snus) derives from traditional, brown snus. The only difference between the two is the nicotine carrier. Tobacco snus contains tobacco leaves, while non-tobacco snus is filled with cellulose. Powdered cellulose is soaked in a mixture of pure nicotine, aromas and pH-alignant (to make snus pH more similar to the natural pH of the oral cavity). The mixture is additionally moistened with PG, however, non-tobacco snus is a little dry. It means that the user may feel the nicotine effect and a taste a few seconds after placing snus behind a lip.
