Cooler WS23-1000 provides a cooling effect without any minty or menthol-like aftertaste. When diluted in PG, Cooler WS23-1000 it has no smell or taste. The sensation of Cooler WS23-1000 is smoother than Menthol or Coolada and does not change the final flavor of the product. It is perfect for those who would like to receive noticeable but pleasant cooling sensation. Cooler WS23-1000 is ideal to even more enrich the freshness of menthol and mint compositions. It doesn’t give any burning or feeling of numbness, it’s cooler than traditional menthol products.