vape trends

2019 is officially behind us and the vapers world is ready for the changes 2020 is going to bring to the industry. It’s up to you, as e-liquid manufacturer, if you copy the actions of industry leaders or introduce the innovations your customers are waiting for. What you already know is the fact that the e-cigarette industry is constantly growing and hates boredom. Manufacturers wish to create new and more sophisticated solutions so that consumers receive an innovative product that stands out from other brands. The actions that you take, as an e-liquid manufacturer, should depend on your target group of vapers and their problems or needs. In this article, we are going to check, how you can take advantage of one of the most important consumer trends:

• The pressure for eco-consumption
• Purchasing experiences instead of products themselves
• Self-knowledge and self-expression

What does it mean for businesses and for brands?

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